Aircall already owns the evidence. Taurus is the layer that turns it into decisions, without asking anyone to change where they work.
One underlying portfolio. Switch the lens.
Economic buyer missing. Engage the VP Operations before the next meeting, the champion can make the introduction. Draft prepared, evidence attached.
Rep has strong Pain and Impact evidence, but EB access and the security milestone are missing. Coach before the forecast review, not after it.
38% of Stage 3 opportunities are missing required Decision criteria. Process adherence is lowest in EMEA. The gap is concentrated in two teams, not spread across the org.
$2.4M is currently called Commit. Taurus supports $1.7M based on evidence and execution. The $700K gap sits in four deals, each with its reasoning one click down.
Same evidence. Different decision based on altitude.
Every team on one book, read at leadership altitude. Reps never see this page, they see one screen: where today goes. Leadership drills from any region to any deal to the same argument the rep acted on.
Conversation quality tools score how well a deal was discussed. They cannot see whether it is being progressed. Taurus holds both, on one score.
Inspection = what is true about the deal. Execution = what has been done about it. Confidence = what we believe happens next.
A defined sales process only works if every manager runs it the same way. Taurus encodes Aircall's own stages, SPICED, and gate criteria, then inspects every deal against them nightly. Only the deals needing intervention surface.
Required criteria missing: Compelling Event · execution risk: trial complete but EB unmapped
CRM next step overdue by 12 days
Strong conversational quality · poor execution progress
Every decision arrives with its action attached, delivered where Aircall already works: Slack.
When a rep requests CRO or CEO engagement, Taurus packages the account summary, opportunity status, stakeholders, SPICED gaps, recent conversation evidence, the reason executive engagement is required, and a suggested executive email, then routes it to Slack for approval. An informal process becomes a workflow.
Not the core use case, an additional capability Aircall could explore: buyer facing value hubs with tracked engagement.
An interactive, customer branded space holding their priorities, the agreed pain and impact, business outcomes, relevant content and the mutual action plan. Buyers click through it, and every click is a signal.
Everything below reflects the gaps named in our conversation, nothing generic.
Conversational intelligence exists, but deal inspection still leans on a legacy tool kept for one feature.
Combine conversation evidence with actual seller execution, inspection and progress on one score.
Sales process and stage adherence varies manager by manager.
Operationalise SPICED and Aircall's stage gates consistently, evidence decides stage entry.
Managers need a scalable inspection rhythm across a high volume SMB and mid market pipeline.
Surface only the deals and decisions requiring intervention, everything else stays quiet.
Intelligence lives across Salesforce, Piper, Claude and Slack.
One decision layer over all of it, without forcing reps into another workflow.